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CUP is a community interest company limited by guarantee. This means that we have an asset lock and any profits are reinvested into serving the community rather than going to  shareholders. 
s The company has 3 overall aims:

1. People in Herefordshire do not have the access to the expensive equipment, space and training necessary to create ceramics at beginners, intermediate and advanced level, at an affordable price, all in one place. CUP has begun to successfully provide

2. There are very few opportunities for ceramics graduates to develop artistically post
degree due to low incomes and lack of capital and equipment. Therefore productivity and artistic development decimates and sadly, many do not return to the art.

Undergraduates also have limited resources available to them for ceramics at the local art college. By providing time exchange mentoring placements for ceramics graduates/undergraduates, we help to bridge the gap between education and employment.

3. Hard to reach individuals in the community from low-income/deprived backgrounds, those with mental health barriers to education/life and vulnerable young people and adults do not have the opportunity to benefit from the therapeutic and creative impacts of making ceramics in an inclusive artistic community.

As a social enterprise our profits and grant support is used to benefit the most vulnerable in our community by providing access memberships and contextual group and one to one sessions, giving such people the opportunity to access the creative and therapeutic benefits of working with clay, leading to potential for further training, employment and improved quality of life.

The company runs an open-access community ceramics studio providing access to making for all in Hereford. The studio opened for business on 15th January 2019.

  • A membership of 55  permanent users from a wide demographic of society has been built up and sustained through affordable access. Due to the high frequency of users and large studio space, costs can be kept to a minimum for our members enabling a diverse membership to be sustained.

  • Supported 15 members to sell their art through our onsite gallery and online. 

  • Held 6 free events 

  • Held Creative activities attended by Approx 500 people inc those from deprived backgrounds and with barriers to learning

  • Employed and trained 3 graduates giving a springboard to careers

  • Provided placements for 7 time exchange staff - exchange shifts for studio access and use of facilities. 

  • Sustained jobs for 3 paid staff (MD, Technician and studio manager and cafe/marketing manager.)

  • Ran 88 educational workshops for adults with - 400 approx participants in total in 

  • 2022- 12 workshops for 120 young makers 5-14

  • Held sessions for The whole of Brookfield Social and Emotional needs School (90 pupils) across the spring term. 

  • Demonstrated a strong sense of environmental sustainability in our practices- renewable energy, re-using, education. 

  • Our annual survey has shown us that we have already created a community for isolated older people with great success with some success in other demographics.

  • Our primary target is to focus on the age 11-25 age group due to the mental health issues presenting in this group that has only been exacerbated by the pandemic.

The company’s stakeholders are the studio members, course participants and visiting participants from various partnering agencies (charities/schools/Pupil referral units). 


The directors carried out extensive research about the social and economic benefits of working with clay and the extent to which there was a need and a want for a studio such as this in the local area including interviewing the general public, interested parties and key people in the third sector and the local arts scene and G.Ps. 


During start up the process and continuing now in day to day events and activities, the company has a dedicated group of volunteers from the local area who have helped and will continue to help inform and shape the development of the studio. 


Members and participants regularly fill out feedback forms and this data features on the agenda at directors board meetings. This information is then used to improve and inform our decision making going forward. 


The company carried out social impact primary research with members and participants (Sample size of 50) and this showed that: 


CUP has had a significant impact on your personal well-being…

80% of interviewees feel that it has been very significant (4 or 5 out of 5)


Has attending CUP reduced your stress levels?

70% of interviewees feel that attending has significantly or absolutely reduced stress levels with the remaining 30% selecting ‘mildly’. 


Has CUP led to new social connections and friendships?

100% of interviewees affirmed this with 80% selecting ‘many’. 



The company will continue to ensure that stakeholders have significant input into our activities and that the quantitative and qualitative data collected becomes richer and more complex. 

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