CUP is a community interest company limited by guarantee. This means that we have an asset lock and any profits are reinvested into serving the community rather than going to  shareholders. 
The company has 3 overall aims:

1. People in Herefordshire do not have the access to the expensive equipment, space and training necessary to create ceramics at beginners, intermediate and advanced level, at an affordable price, all in one place. CUP has begun to successfully provide
this.

2. There are very few opportunities for ceramics graduates to develop artistically post
degree due to low incomes and lack of capital and equipment. Therefore productivity and artistic development decimates and sadly, many do not return to the art.
Undergraduates also have limited resources available to them for ceramics at the local art college. By providing time exchange mentoring placements for ceramics graduates/undergraduates, we help to bridge the gap between education and employment.

3. Underserved individuals in the community from low-income/deprived backgrounds, those with mental health barriers to education/life and vulnerable young people and adults do not have the opportunity to benefit from the therapeutic and creative impacts of making ceramics in an inclusive artistic community.

As a social enterprise our profits and grant support is used to benefit the most vulnerable in our community by providing access memberships and contextual group and one to one sessions, giving such people the opportunity to access the creative and therapeutic benefits of working with clay, leading to potential for further training, employment and improved quality of life.